The Sankranthi game is on and makers of the movie has kicked off their promotional campaigns .All of sudden Ramcharan’s stalled product Yevadu is creating sensation with positive vibes in Tollywood

The unit members of Yevadu came up with aggressive promotions and they are planning to launch second trailer of the movie amidst mega fans tomorrow in Hyderabad. Ram Charan would be part of this event 

It was heard that special screening of Yevadu was done for Chiru and some industry people on yesterday. And the report  from all of them was unanimous positive talk.Buzz says, Chiranjeevi was very much satisfied with the product, especially with the second half of the film.Especially it was heard that Songs and  dances are outstanding in the movie and  fights are said to be fantastic  

However, we need to wait for the report of audiences till January 12th, as the movie is hitting the screens across the globe on that day. Shruthi Haasan and Amy Jackson have teamed up with Ram Charan in this movie while Stylish Star Allu Arjun and Kajal have done cameos in the film. 

దిల్ రాజు ప్రతిష్మాత్మకంగా రామ్ చరణ్ హీరోగా నిర్మించిన 'ఎవడు'సినిమా జనవరి 12న విడుదల కావడం ఖాయమని తెలిసింది. ఇంతవకరు ఈ సినిమా విడుదల తేదీపై అట..భోగట్టాలే తప్ప సరియైన నిర్ణయం వెలువడలేదు.  

ఇప్పుడు దిల్ రాజు ఖాయంగా ముహూర్తం నిర్ణయించి, థియేటర్ల యజమానులకు తెలియజచేసినట్లు తెలిసింది. ఆ మేరకు చాలా థియేటర్లు బ్లాక్ చేసినట్లు బోగట్టా. రామ్ చరణ్ శృతిహాసన్ -ఎమీజాక్సన్ తదితరులు నటించిన ఈ సినిమాకు వంశీ పైడిపల్లి దర్శకుడు. అల్లు అర్జున్-కాజల్ స్పెషల్ అట్రాక్షన్.  

మొత్తానికి తెలుగుతెరకు సరియైన భారీ సినిమా వచ్చి ఆర్నెల్లయిపోతోంది. అత్తారింటికి దారేది తరువాత మళ్లీ ఇప్పుడే..అటు వన్..ఇటు ఎవడు. ఈ సంక్రాంతి చాలా హాట్ గా వుంటుంది టాలీవుడ్ కు. ఈ సినిమాలు వచ్చిన మరో వారం రెండు వారాల్లో మరిన్ని మీడియం రేంజ్ క్రేజీ సినిమాలు కూడా విడుదల కానున్నాయి. 

బ‌న్నీ రేసు గుర్రం సంక్రాంతి రేసు నుంచి త‌ప్పుకొందా?  ముగ్గుల పండ‌క్కి ఈ సినిమా ప్రేక్షకుల ముందుకు రావ‌డం లేదా??  అవున‌నే అంటున్నాయి టాలీవుడ్ వ‌ర్గాలు. అల్లు అర్జున్ - సురేంద‌ర్ రెడ్డి క‌ల‌యిక‌లో రూపుదిద్దుకొంటున్న చిత్రమిది. ఈ సంక్రాంతికి విడుద‌ల చేయాల‌నుకొన్నారు. 

అయితే అప్పటికి సినిమా పూర్తయ్యే అవ‌కాశాలు త‌క్కువ‌గా ఉన్నాయ‌ని స‌మాచార‌మ్‌. దానికి తోడు సంక్రాంతి బ‌రిలో చాలా సినిమాలున్నాయి. థియేట‌ర్ల స‌మ‌స్య ఉత్పన్నమ‌య్యే అవ‌కాశాలున్నాయి. ఆద‌రాబాద‌ర‌గా సినిమా ముగించేసి, విడుద‌ల‌చేయ‌డం రిస్క్ అని చిత్రబృందం భావిస్తోంద‌ట‌. సంక్రాంతి బ‌రి నుంచి ఏవైనా కొన్ని సినిమాలు త‌ప్పుకొంటే అప్పుడు రేసు గుర్రం రేసులో నిల‌బ‌డే అవ‌కాశాలున్నాయి.  

అయితే అప్పటికి షూటింగ్ పూర్తవ్వాలి క‌దా..?   చిత్ర బృందం మాత్రం మా సినిమా సంక్రాంతి పండ‌గే లక్ష్యంగా రూపుదిద్దుకొంటోంది అని చెబుతోంది. మ‌రి ఈ సినిమా పండ‌క్కి వ‌స్తుందో లేదో చూడాలి.

Allu Arjun is generally considered to be a very friendly and fun loving company by the Tollywood folks. Given his range as a star actor, the ease and warmth he shows is quite appreciated. But recently he came up with something which seems to have sparked a small stream of comments.   

Bunny has touched the 1 million mark on his Facebook page and this is a rare achievement. In view of that, he gave a brief message wherein he thanked everyone. But those who watched it say Bunny spoke like he is a Hollywood star with fans across the globe and in different languages. 

So, it sounded more like a universal message. As such, wherever they are in the world, it is only the Telugus and to an extent Malayalam folks who know about Bunny. So, some are suggesting he could have said “To all my Telugu and Malayalam fans” instead of pulling in all possible languages. Maybe he can do that when he touches 1.5 million mark. 

Though there is not much of enmity between the star heroes of Tollywood, the rivalry aspect is very high and it must be said that they have their own strategies to pull each other down. 

Currently the talk is about the clash likely to happen between Mahesh Babu and Allu Arjun.

It is known news that Mahesh Babu’s ‘One- Nenokkadine’ is targeted for Sankranthi release but here is the twist.  

It is heard that Allu Arjun’s ‘Race Gurram’ is now being planned for release in the same Sankranthi time.  

The info from distributors is that, this release is being planned so that ‘1-Nenokkadine’ doesn’t create record in collections. 

Earlier something similar happened with ‘SVSC’ and ‘Nayak’ releasing around same time. Of course the collections got shared but if it was one film then definitely advantage would have been there.  

The other daring reason for this plan is, ‘One’ is more mass and rough action treat whereas ‘Race Gurram’ is total entertainer so the makers are reportedly confident they can beat Mahesh’s film.  

Let us see what happens. 

Allu Arjun is the only Telugu hero to have good fan base in as many as three Southern states (AP, Karnataka and Kerala). To cash in on his huge popularity, leading brands have been keen to rope him as their brand ambassador.

Until now, Allu Arjun has been endorsing three brands Colgate, 7up and Joy Allukas. He recently signed a Rs 2.5 crore ad deal with the mobile company and would be promoting the Lot mobile brand which is subsidiary of Big C.

Allu Arjun always claimed to be associating with the brands that suits his personality as he feels they were just an extension of his brand equity. He is very choosey while signing the brands and makes sure he caters time for films, ads and family based on the priority.

At present, Bunny is only next to Mahesh Babu and successfully surpassed his counterparts Ram Charan and Jr NTR.

Currently Allu Arjun is busy in shooting of his film ‘Race Gurram’ under Surender Reddy direction. From the past few days with baseless rumors has become target of online media getting divorced. 

Finally Allu Arjun has reacted on these rumors to media house stating ‘I and Sneha were madly in love from the day started seeing each other, which leaded to our marriage and we are happy with our married life without any conflicts. 

I am habituated to rumors but, Sneha and his family still need some time to digest them which are part of show business. I and my wife are happy in our marriage relation and after few years we are planning to have kids’.

Release date : 31 May 2013
Director : Puri Jagannadh
Producer : Bandla Ganesh
Music Director : Devi Sri Prasad
Starring : Allu Arjun, Amala Paul, Catherine Tresa

 Movie Rating: 2.5/5

What is “iddarammayilatho” about?
Catherine (Akanksha) is a daughter of central minister Rao Ramesh. She goes to Spain for higher studies and rents a house. There she finds a diary written by Amala Paul (Komali). The diary reveals the romantic love story between Amala Paual and guitarist Allu Arjun (Sanju Reddy). On the other side there is a background story track between Catherine and Allu Arjun. At one time a twist about Amala Paul gets revealed. What is it and other incidents followed forms the rest of the plot.

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How is Bunny in the movie?
This is an other stylish film from Allu Arjun. Bunny has taken utmost care in costumes and styling. Allu Arjun has delivered a solid performance backed by some decent dances but those who expect Bunny style dances will get disappointed. Puri has tried a new fight master Kicha for this movie and he had tried some Chinese style of fights for this film which may not go well with regular mass movie lovers.

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How is Puri Jagan direction?
Off late Puri is taking good subjects for his movies but he is failing to execute them well. Same is the case of Iddarammayilatho. Unlike his usual style of depending on peculiar hero’s characterization and dialogue delivery he tried a different kind of approach in this movie. But the at the end it turned out as a product which is not at all expected from Puri. First half of the movie is okay with comedy between Allu Arjun, Amala Paul and Brahmi. Puri had failed totally in second half with story getting slow paced and predictable.

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What about Amala Paul, Catherine, Brahmi and others ?
Amala Paul delivered a decent performance as Brahmin girl. On the other side, though Catherine Tresa is very good looking she looked more like a next door college girl than a regular main stream heroine. Brahmanandam as Fiddle Brahma, Ali as Psycho took up the responsibility of comedy track. Comedy between Brahmi, Amala Paula and Allu Arjun in first half worked out well. Other track between Brahmi and Ali is a sheer torture. Shawar Ali as villain and Subbaraju as his brother are just Ok.

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How is Music, Songs, Dances &other departments?
Dances in two songs in the movie are good if not great. Rest of the songs are just Ok. Dances of Allu Arjun will be a big disappointment for his fans as they do not meet the high standards set by the actor. Amol Rathod’s Cinematography is very good. Background score is just okay.

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Highlights?
- Allu Arjun’s sylish looks.
- Dances in ‘Run Run’ and ‘Top Lechipoddi’ songs.

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Any Drawbacks?
- Comedy track between Ali and Brahmanandam.
- The usual usp of Puri is missing.
- Second half.
This & That
- Bunny danced for two Chiru song bits. Gang Leader title song and Shankar Dada MBBS title song.
- In a scene where Catherine proposes Bunny, Black guy hits him on his head with a bottle but it doesn’t hurt him at all!!
- Ali’s hair style is unbearable.

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What about its box office prospects?
This is not a kind of movie which we expect from an energetic combination of Puri and Allu Arjun. The usual entertainment quotient which is expected in Allu Arjun’s movie is missing. We will have to see how the audience will receive the movie at the box office.

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Stylish Star Allu Arjun is all set to enthrall Telugu audience with his latest entertainer, Iddarammayilatho this Friday. Puri Jagannadh who has delivered a super hit to Bunny earlier in the form of Desamuduru is wielding megaphone for this movie. Here is the Mini analysis of the movie.

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Strength
As every movie of his, Allu Arjun will be the flag bearer of this movie. He is looking Ubercool and reportedly has delivered some electrifying dances.
Puri Jagannadh is one director who had revolutionized the characterization of hero in Telugu movies. Even though he is in bad form, the fever will also be on.
DSP’s music had gone well with the audience and these foot tapping numbers will help the movie.
There is tremendous hype generated for Kicha’s fights and Amol Rathod’s cinematography.

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Weakness
Puri Jagannadh off late has lost touch. He is choosing different subjects but is failing miserably in treatment.
We will have to see how far Amala Paul and Katherine Tresa lure masses.

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Opportunity
The IPL is completed and there are no big releases round the corner which should help the movie immensely at the box office.
Also the movie is all set for the biggest release ever for an Allu Arjun starer

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Threat
The summer holidays are almost over and the schools will open shortly. This may be the only threat to the movie.

Mega family-the name itself is uttered in Tollywood film industry, movie lovers and fans with regards, proud and honor. Whenever a family member try to make a debut expectations increases and even they take care to exceed the expectations of the fans and movie lovers. 

So when Allu Aravind's youngest son and stylish star Allu Arjun's brother Allu Sirish decided to make his debut with bilingual entertainer Gauravam, directed by Radha Mohan, entire media focus shifted on him. 

However now that the film is completed, Mega family decided not to release the telugu version as they are utterly disappointed with the performance of Allu Sirish. Film will now release only in Kollywood and even producer Prakash Raj agreed to it.

Mega family who watched the rushes felt that Sirish's acting is quite horrible and his dialogue delivery and action scenes are disastrous and heartbreaking to the core. They are of the opinion if the film is released in telugu, then Mega Family prestige will suffer irreparable damage. They are planning to train Sirish in dances and acting before his upcoming project with Ee Rojullo fame Maruti.