Publicity makes or mars a film these days. At a time when the film’s fate is being decided in the very first week, it is vital for the film-makers to make sure that maximum number of people watch it before the reviews come out.
Despite bad talk and reviews, it is important that the audience decides to watch the film and makes the necessary bookings.
And all this is possible with good and timely publicity.
If you look at Bollywood, it is very obvious that they sell their film with right and belligerent publicity.
However, not many in the Telugu industry are fully aware of the impact that good publicity can have on their films.
But the makers of ‘1’ surely know how to make a killing. The film’s audio hasn’t been released as yet. Neither has the official first look been released. Yet, they are already into full-blown publicity.
Recently, they released the android app and now they are conducting a contest for the school children.
Already they have made plans to telecast the audio release function live in all the theatres where the film will release. For this, they will be selling tickets. With this gimmick, they have actually started a new trend in the industry.
Already, the film has been hugely publicized much before the audio release.
Now, we have to wait and watch how the response would be post audio release.
It wouldn’t be surprising if the January 10 release will see nothing short of a tsunami of fans!
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