The makers of Telugu films are no longer worried about the budget of the film.
All this is courtesy to Attarintiki Daaredi which has proved that it is possible to get good returns if the film has a successful run. It has enabled the industry to dream big once again. It has proved that a big hero’s film can get as much as Rs 100 crore in returns.
This has resulted in the increase of budgets too.
Earlier, the cost of making a Telugu film was between Rs 30 to Rs 40 crore. With Magadheera, it went up to Rs 45 crore. But then, the film had graphics and special effects, it was said.
But now almost all big films reach up to the Rs 50 crore mark.
If the industry insiders are to be believed, Rs 50 crore was spent on the making of Attarintiki Daaredi. Since the film managed to make a lot more, now the producers are open to pumping in more money into their films.
It is being said that One-Nenokkadine has been made with Rs 70 crore. If it is true, then it becomes the first film in Telugu which has been made with that kind of money.
Of course, Bahubali is likely to hit Rs 100 crore mark. But then, 1 will be released before Bahubali, so it remains the costliest film till date.
Film’s director Sukumar is spending lavishly as he is expecting the film to do well.
The makers of the film 14 Reels Entertainment too are shelling out money as they are sure of Mahesh’s capacity at the box office.
In all, 1 remains the topper in terms of cinema spending!
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