Slowly but steadily Tollywood seems to be adapting itself to the realization of promotion and its power. Bollywood has been a big player in this and it is about time Tollywood gets into it too. This change is being noticed in the way the upcoming release ‘1-Nenokkadine’ is being pushed and promoted.
Apparently, new techniques are being introduced for promoting this movie. First strike comes in the form of the live telecast of the audio release in selected theatres. They are placing an entry ticket for that and film’s merchandise is being given for the ticket buyer which is something new.
The other update is that, they are going to launch an app named as #1NenokkadineApp on December 10th. This is expected to provide all the updates and details about the film along with the latest information as it happens.
Well, the film is due for release on January 10th and the entire marketing strategy seems to be going out of the box to shake the box office in a big way.
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